Florida-based marketing strategist pursuing her M.S. at the University of Florida — passionate about brand storytelling, PR, immersive experiences, event marketing, and creative roles in entertainment and theme parks.
Leading public relations efforts and marketing services to raise brand awareness and strengthen market presence. Managing email marketing and community outreach initiatives to engage target audiences and build lasting relationships, while delivering customer service support to ensure a consistent, positive brand experience across touchpoints.
Public Relations Brand Awareness Email Marketing Community OutreachDelivered consistent, high-quality customer experiences in a fast-paced, deadline-driven retail environment. Prioritized and managed multiple tasks simultaneously while maintaining strong attention to detail, and built strong client relationships through proven written and verbal communication skills.
Customer Experience Retail OperationsManaged end-to-end content campaigns across social channels, from creative concept and video production through performance review. Tracked engagement and follower growth metrics to guide content strategy, growing followers by 125% through data-informed planning. Built and maintained relationships with multiple brand partners.
Content Production Brand PartnershipsSupported development and execution of multi-channel marketing programs, including email and digital outreach, for a platform helping individuals rebuild post-divorce. Coordinated email campaign content and creative materials with cross-functional team members, and reviewed performance data to inform future outreach.
Email Marketing Digital OutreachFounded and led DVAS (Devereux Volunteer Association of Students), training and mentoring student volunteers to support children in the foster care system. Organized fundraising and community events and created digital content that helped expand the organization nationally.
Leadership Community EngagementFull campaign plansbook repositioning Mickey's Not-So-Scary Halloween Party to capture the 18–30 young adult segment. Included brand discovery, audience profiling, media mix strategy, creative executions, and KPI framework.
Developed a full marketing pitch for DCE Productions, presenting a strategic campaign tailored to the brand's audience and goals. Demonstrated skills in market positioning, creative strategy, and presentation delivery.
Comprehensive market entry analysis for Shake Shack expanding to the United Kingdom. Covered population and economic overview, cultural dimensions, food and dining trends, regulatory environment, and competitive landscape.
Developed and executed a multi-channel marketing strategy for a Tampa Bay nonprofit animal shelter. Created social content, attended local markets for in-person outreach, and launched a "Doggy Day Out" adoption awareness program that drove community engagement and adoption interest.
Led strategic decision-making in the Capsim business simulation as manager of Digby Corporation. Evaluated product differentiation, cost leadership, and international expansion alternatives — resulting in the simulation's highest net profit and top stock price ranking. Leveraged AI tools including ChatGPT to enhance research and analysis, demonstrating an ability to use emerging technology strategically and efficiently.
I'm Matilda — a marketing strategist with a passion for the creative industries. From beauty and fashion to theme parks and entertainment, I'm drawn to brands that make people feel something.
I bring a blend of academic rigor and real-world social media experience, having grown brand audiences, produced content, and built campaigns from the ground up. I'm Florida-based but ready to go wherever the right opportunity takes me.
Founded DVAS — the Devereux Volunteer Association of Students — in high school to support youth in the foster care system. Grew the organization to operate across Florida and New York, establishing it as a nationally recognized student-led initiative.
Volunteered with Devereux Advanced Behavioral Health, a national organization providing behavioral healthcare and support services to foster youth — an experience that reinforced a deep personal commitment to advocacy and community service.
Volunteered with this Tampa Bay nonprofit animal rescue organization, supporting adoption efforts through social content creation, community outreach, and in-person engagement at local markets — bringing marketing instincts to a cause that genuinely mattered.
Led the school's DECA chapter as president, competing in and placing at business marketing competitions. An early foundation for strategic thinking, brand strategy, and entrepreneurship.
Co-author of Unforgettable Faces and Stories: Starting Over, a best-selling anthology edited by E. Doyon (2017). Contributing to a published, nationally recognized work reflects a long-standing commitment to storytelling — a skill that sits at the heart of all great marketing.
Doyon, E. (2017). Starting Over. Unforgettable Faces and Stories.
View Book ↗Open to full-time roles in beauty, fashion, entertainment, theme park marketing, and PR — anywhere in the country.
matildabeverlin@gmail.com