Florida-based marketing strategist pursuing her M.S. at the University of Florida passionate about brand storytelling, PR, immersive experiences, event marketing, and creative roles in entertainment and theme parks.
Managed and grew social media channels for a curated retail shopping club. Built relationships directly with brand founders, filmed and produced content to amplify their stories, and helped emerging brands reach wider audiences through authentic, mission-driven storytelling. Grew follower count through strategic content planning and cross-brand partnerships.
Brand Partnerships Video Production Storytelling Influencer OutreachTook full ownership of the brand's social media presence for this clean skincare line. Grew the Instagram following from 100 to 500 a 5× increase through consistent content creation, strategic community engagement, customer relations, and close collaboration with warehouse operations to align messaging with product releases.
Social Media Content Production Community GrowthSupported digital marketing efforts for a one-stop secondhand wedding marketplace. Managed SEO strategy, executed email marketing campaigns, created social content, and assisted with client acquisition initiatives to grow brand awareness within the sustainable wedding niche.
SEO Email Marketing Content CreationCurrently working at one of fashion and lifestyle retail's most distinctive brands. Gaining firsthand experience in the customer journey, visual merchandising, and the in-store brand world of a leading lifestyle retailer a direct connection to the beauty and fashion industries I'm pursuing.
Fashion & Lifestyle Visual Merchandising Brand ExperienceWorked in a high-volume fashion retail environment, developing strong customer service skills and hands-on knowledge of fashion retail operations, product positioning, and consumer behavior on the floor.
Fashion Retail Customer ExperienceThe ChallengeCould one person launch an educational channel for babies and toddlers, publish consistently, and grow an audience with no budget and no team? My Role & ApproachBuilt an automated production pipeline using AI for scripting, visuals, narration, and publishing, while owning the strategy myself. I tested themes, studied the analytics, and doubled down on what worked, turning top performers into recurring educational series like Presidents, Science Explorers, and Animal Record Breakers. I brought in instincts from my own TikTok, where a video of mine went viral, about what makes people stop scrolling. OutcomeA growing channel with millions of impressions in its first few months.
The ChallengeMNSSHP was beloved by families but losing relevance with young adults who wanted Halloween to feel fun, not childish. My Role & ApproachCo-led a full campaign plansbook from brand discovery and audience profiling to media mix, creative executions, and KPI framework repositioning the event around nostalgia, social shareability, and after-dark exclusivity. OutcomeA complete strategic plansbook ready for real-world pitch delivery.
The ChallengeDCE Productions needed a campaign that would grow their audience and sharpen their brand positioning in a competitive entertainment market. My Role & ApproachDeveloped and presented a full marketing pitch covering audience targeting, messaging strategy, channel recommendations, and creative direction. OutcomeA polished, presentation-ready pitch deck delivered to the client.
The ChallengeHow does a distinctly American brand successfully enter the competitive UK dining market without losing what makes it special? My Role & ApproachLed a comprehensive market entry analysis covering cultural dimensions, consumer behavior, regulatory environment, competitive landscape, and localization strategy. OutcomeA data-backed international expansion strategy with clear go-to-market recommendations.
The ChallengeA Tampa Bay nonprofit needed more visibility, more community engagement, and ultimately more adoptions with a tiny budget. My Role & ApproachDesigned and ran a multi-channel marketing strategy creating social content, building community presence at local markets, and launching the "Doggy Day Out" program to connect animals with potential adopters face-to-face. OutcomeIncreased engagement and adoption interest through grassroots storytelling and real-world outreach.
The ChallengeManage a simulated company through multiple competitive rounds making real decisions about pricing, R&D, marketing spend, and market positioning. My Role & ApproachLed all strategic decisions for Digby Corporation, leveraging AI tools including ChatGPT to sharpen analysis and pressure-test decisions before committing. Focused on differentiation and disciplined spending. OutcomeFinished with the simulation's highest net profit and top stock price ranking.
I'm Matilda a dual citizen, chronic beach-goer, and fashion experimenter who happens to be really good at marketing.
I'm drawn to brands with a real point of view the ones that make you feel something the moment you encounter them, whether that's walking into a store, watching a campaign unfold, or standing in the middle of an experience someone designed just for you. I've been studying and living that instinct my whole life, through the products I try, the places I explore, and the 50 states I'm working my way through.
My background spans skincare startups, lifestyle retail, and campaign strategy, and I bring the same curiosity and care to everything I work on. Currently finishing my M.S. at UF and ready to bring that energy somewhere new.
Founded DVAS the Devereux Volunteer Association of Students in high school to support youth in the foster care system. Grew the organization to operate across Florida and New York, establishing it as a nationally recognized student-led initiative.
Volunteered with Devereux Advanced Behavioral Health, a national organization providing behavioral healthcare and support services to foster youth an experience that reinforced a deep personal commitment to advocacy and community service.
Volunteered with this Tampa Bay nonprofit animal rescue organization, supporting adoption efforts through social content creation, community outreach, and in-person engagement at local markets bringing marketing instincts to a cause that genuinely mattered.
Led the school's DECA chapter as president, competing in and placing at business marketing competitions. An early foundation for strategic thinking, brand strategy, and entrepreneurship.
Inducted into multiple National Honor Societies, recognizing academic excellence, leadership, service, and character values that continue to shape how I approach every project and opportunity.
Co-author of Unforgettable Faces and Stories: Starting Over, a best-selling anthology edited by E. Doyon (2017). Contributing to a published, nationally recognized work reflects a long-standing commitment to storytelling a skill that sits at the heart of all great marketing.
Doyon, E. (2017). Starting Over. Unforgettable Faces and Stories.
View Book ↗"The best marketing doesn't feel like marketing at all. It feels like discovery like something found you at exactly the right moment, in exactly the right way."
I believe that's the standard worth chasing not just impressions or clicks, but moments that actually land. That's what gets me excited about brand strategy, consumer experience, and creative campaigns. The goal is always to make someone feel seen.
British and American, two passports and two perspectives. Growing up between England and the US gave me an instinct for what resonates across different audiences and cultures.
Florida-raised and ocean-obsessed. Some of my best thinking happens with sand underfoot and salt in the air.
On a mission to visit all 50 states because understanding different places means understanding different people, and that's everything in marketing.
Style has always been how I explore identity mine and others'. Testing new looks and products isn't just fun, it's research.
Open to full-time roles in brand marketing, campaign strategy, PR, consumer experiences, lifestyle brands, and creative industries anywhere in the country.
matildabeverlin@gmail.com